Email marketing automation setup
The emails that earn most are often the automatic ones: the welcome message, the follow-up after a quote, the reminder before a renewal. Once set up, they run every day without anyone remembering to send them.
The short answer
We set up email automation: welcome series, quote and enquiry follow-ups, abandoned-booking or cart reminders, renewal reminders and re-engagement sequences, triggered by what customers do. We build them in your marketing platform, or as a custom automation connected to your own systems, with authentication and unsubscribe handled correctly.
What’s included
- Mapping the moments where an automatic email helps: after sign-up, enquiry, quote, purchase or silence.
- Sequences written and built: timing, conditions and exits.
- Triggers from your website, shop, CRM or custom system.
- Personalisation with names, companies and what the customer did.
- Authentication and unsubscribe set up correctly.
- Reporting on opens, clicks, replies and results.
How we do it
- Find the moments that matter in your customer journey.
- Design the sequences.
- Build them in your platform or as a custom solution.
- Test every path.
- Measure and improve.
Custom automation solutions
When off-the-shelf platforms can’t do what you need (triggers from your own database, industry-specific workflows, or rules that span several systems), we build a custom automation that connects to your systems directly and sends through your authenticated setup.
Common questions
What should we automate first?
Usually the enquiry or quote follow-up: it’s where leads go cold fastest.
Will automated emails feel impersonal?
Not if they’re written well and triggered at the right moment. Replies can come straight to a real person’s inbox.
Can automation send from our own address?
Yes, authenticated for your domain, so replies reach you.